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#395: What Your Prospects Are Really Asking For (And Why You Keep Missing It) artwork
Business

#395: What Your Prospects Are Really Asking For (And Why You Keep Missing It)

High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance by Ed Gandia

Apr 26, 202626:00Business

Most of us get on a call with a prospect, hear the word "content," and immediately start thinking about deliverables. Blog posts, white papers, email sequences. We jump straight to logistics: how long, how many, when's t...

About This Episode

#395: What Your Prospects Are Really Asking For (And Why You Keep Missing It) is an episode from High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance by Ed Gandia. Most of us get on a call with...

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Episode Details

Published Apr 26, 2026, 26:00 long, audio available.