Episode One

Hidden Signs by Jeff B. Murray

Jul 1, 202016:15Society & Culture

Episode One: Introduction Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is m...

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Episode Nine

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Episode Eight

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Episode Seven

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Episode Six

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Episode Five

Jul 15, 2020 - 19:13

Episode Five: Sign Value Part I This episode discusses one of the most important concepts in marketing an...

Episode Four

Jul 10, 2020 - 23:40

Episode Four: Authenticity This episode asks the question, “what is brand authenticity?” Everyone agrees...

Episode Three

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Episode Three: What is Culture? This episode asks the question, “what is culture?” Understanding this ric...