Episode Five

Episode Five: Sign Value Part I This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our economy; the phrase is synonymous with branding; and cuts to the heart of marketing. I have always defined marketing as the discovery and management of meaning. Well, the meaning we work to discover, the meaning that has value, and the meaning that we struggle to manage, is symbolic in nature.

You can listen to Episode Five online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode Five is an episode from Hidden Signs by Jeff B. Murray.

This episode is 19:13 long.

This episode was published on Jul 15, 2020.

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