
Episode Ten
Jul 31, 2020 - 21:13
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Episode Five: Sign Value Part I This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our...
Episode Five is an episode from Hidden Signs by Jeff B. Murray. Episode Five: Sign Value Part I This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this...
This episode belongs to Hidden Signs.
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Published Jul 15, 2020, 19:13 long, audio available.
Episode Five: Sign Value Part I This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our economy; the phrase is synonymous with branding; and cuts to the heart of marketing. I have always defined marketing as the discovery and management of meaning. Well, the meaning we work to discover, the meaning that has value, and the meaning that we struggle to manage, is symbolic in nature.
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Episode Five is an episode from Hidden Signs by Jeff B. Murray.
This episode is 19:13 long.
This episode was published on Jul 15, 2020.
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Episode Five is from Hidden Signs by Jeff B. Murray.
Published Jul 15, 2020 and 19:13 long