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To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough artwork
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To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

HBR IdeaCast by Harvard Business Review

Apr 14, 202629:41Business

Companies that spend their energy on incremental improvements to products, services, and even employee experience might just be spinning their wheels. Author Marcus Buckingham argues that data show that the only way to t...

About This Episode

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough is an episode from HBR IdeaCast by Harvard Business Review. Companies that spend their energy on incremental improvements to products, services, and even employee experience might...

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Published Apr 14, 2026, 29:41 long, audio available.

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What is To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough about?

Companies that spend their energy on incremental improvements to products, services, and even employee experience might just be spinning their wheels. Author Marcus Buckingham argues that data show that the only way to truly make an impact on performance is to make sure customers don't just like - but love - whatever you are selling them. He shares why extreme positive experiences are so important, companies that are getting it right, and how even the most basic products can inspire love and connection--with the right strategy. Buckingham is author of the HBR article "What Companies Can Learn from Their Biggest Fans" and the book Design Love In: How to Unleash the Most Powerful Force in Business.

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Which podcast is To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough from?

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough is an episode from HBR IdeaCast by Harvard Business Review.

How long is this episode?

This episode is 29:41 long.

When was this episode published?

This episode was published on Apr 14, 2026.

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Where can I listen to To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough?

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Which podcast is this episode from?

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough is from HBR IdeaCast by Harvard Business Review.

What are the episode details?

Published Apr 14, 2026 and 29:41 long