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Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness artwork
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Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness

Hashtag Higher Ed by Volt

May 28, 202637:13Education

In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packagi...

About This Episode

Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness is an episode from Hashtag Higher Ed by Volt. In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Wester...

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Published May 28, 2026, 37:13 long, audio available.

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