Nostalgia Is Not a Strategy: Redefining the Higher Ed Marketing Function
In this episode of Higher Voltage, Katherine Primus, Vice President of Marketing and Communications at Holy Family University, joins host Ke...
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Education
Hashtag Higher Ed
Podcast by eCity Interactive
Episodes
20 of 103 episodes
The Future of Volt & the Higher Ed Community: A Little More Punk Rock
In a special summer episode of Higher Voltage, Volt General Manager Louis Miller joins host Kevin Tyler to share the vision for Volt’s next...
Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness
In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University,...
Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop
In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break...
The Search Party is Over: Seth Odell on AEO and Life After SEO
In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education mar...
Breaking Down Silos: What It Really Takes to Build a Connected College
On this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the con...
What’s Fueling the Next Wave of HBCU Enrollment Growth
HBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clar...
An Inside Look at the ‘Research Saves Lives’ Campaign
In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopki...
Actually, Americans Do Trust Higher Education
Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges...
FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed
Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Ka...
The State of Student Support Services
What does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daug...
Why Are Fewer Men Going to College?
In this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across h...
Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs
Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but s...
The Student Registry: Crowdfunding the College Journey
Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa...
Proud Sponsor: Reclaiming the Narrative for Higher Education
Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative...
Beyond the Sage on the Stage: The Future of Quality Learning
Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students...
Trust, Credibility and the Power of Checklists
New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her bo...
Shifting from Reactive to Proactive ADA Compliance
How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive...
How Performance TV is Transforming Higher Ed
Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU...
Beyond the Search Cliff
The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods....