Renting vs as-a-service with Patrick Hypscher

How Tech Enables Circular Innovation – with Patrick Hypscher What does it really take to build circular business models — and how can technology accelerate that transformation? In this episode of HappyPorch Radio, we’re joined by Patrick Hypscher, a circular business strategist, advisor, and the voice behind Circularity.fm . Patrick brings unique insights from working at the intersection of digital innovation and the circular economy — from launching a software startup to building BlueMovement , a home appliance subscription service inside Bosch Siemens Home Appliances (BSH). We explore the vital role of technology in enabling, scaling, and adapting circular models, particularly product-as-a-service (PaaS). Patrick shares honest reflections on what worked, what didn’t, and how thoughtful use of digital tools can remove friction, support iteration, and accelerate progress. In this episode: Patrick explains why building in-house tech is often unnecessary — and even risky — for early-stage PaaS ventures. We discuss how SaaS tools, APIs, and no-code platforms offer the flexibility needed to support fast iteration and growth. Patrick explores the enabling role of IoT and remote condition monitoring in rental and performance-based models. He shares real-world examples, including cooling-as-a-service from Kaer , pay-per-part manufacturing at Trumpf , HP Instant Ink , and Hilti subscriptions. We reflect on organisational culture, channel conflict, and internal buy-in — and how to navigate these in large businesses. Finally, we explore the importance of iteration, adaptability, and learning cycles when piloting circular models. This episode offers practical insights for anyone working at the intersection of digital systems and circular design. Mentioned in this episode: BlueMovement (BSH): Kaer – Cooling-as-a-Service: Trumpf – Pay-per-Part Manufacturing: HP Instant Ink: Hilti Tool Subscriptions: About our guest: Patrick Hypscher is a circular strategist and the host of Circularity.fm , where he interviews founders and practitioners building real-world circular business models. With a background in economics, philosophy, and entrepreneurship, Patrick brings a systems-thinking lens to his work. He previously led the BlueMovement initiative at BSH, where he helped implement and grow a rental model for household appliances — a pioneering example of product-as-a-service at corporate scale. Patrick also runs an invite-only Product-as-a-Service Roundtable , connecting practitioners working on circular transitions inside organisations. Connect with Patrick on LinkedIn: Listen to Circularity.fm: About HappyPorch 🌍: HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy. We believe technology plays a vital role in addressing the world’s most pressing challenges — from climate change to biodiversity loss. If you're working on circular economy solutions, we’d love to help make your journey smoother and more successful. Whether you need a dedicated product development team, access to skilled, values-aligned software engineers, or just practical guidance and insight — we’re here to support mission-led teams working toward a regenerative future. Learn more at

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Renting vs as-a-service with Patrick Hypscher is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 30:29 long.

This episode was published on Jul 24, 2025.

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