Circular Marketplace for Medical Equipment with Lieke van Kerkhoven - Exploring Circular Tech: Technology isn't magic

Technology isn’t magic. And neither is circularity. In this episode of HappyPorch Radio, Barry O’Kane speaks with Lieke van Kerkhoven, co-founder of Green Pulse. Lieke explains how Green Pulse is helping hospitals extend the life of medical equipment by connecting them with a global network of buyers. The platform combines logistics, marketplace dynamics, and technology to make reuse viable in a complex and highly regulated environment, an example of what we mean by Exploring circular tech: technology isn’t magic , where technology plays a role, but only as part of a much bigger operational and human system. They discuss the practical realities of building a circular business, from managing operations and growth to creating trust between buyers and sellers. The conversation also explores a broader idea: how businesses can move beyond treating sustainability as an add-on and instead integrate it into their core commercial model. The episode highlights Lieke’s concept of “integrative business”, the role of AI in reshaping work, and the importance of aligning incentives across the value chain. ✨ In this episode: Lieke explains how Green Pulse started and how it works We explore the challenges of running a circular marketplace Lieke shares insights into the global demand for reused medical equipment We discuss why donation is not always the best solution Barry and Lieke explore the realities of scaling a startup Lieke explains how AI supports operational efficiency We discuss aligning commercial and circular incentives We explore the gap between personal and professional values Lieke shares her vision for the future of Green Pulse 👤 About our guest: Lieke van Kerkhoven is the co-founder of Green Pulse, a platform focused on the reuse of medical equipment. She has a background in medicine and has spent years working at the intersection of healthcare, sustainability, and the circular economy. Through Green Pulse, she is helping hospitals recover value from unused equipment while making it accessible to buyers around the world. Lieke is particularly interested in what she calls “integrative business”, bringing together commercial and sustainability thinking into a single, aligned model. Her work focuses on reducing friction, building trust, and creating systems where circularity becomes a natural outcome of doing business. 🌍 About HappyPorch HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy. Learn more: 💌

You can listen to Circular Marketplace for Medical Equipment with Lieke van Kerkhoven - Exploring Circular Tech: Technology isn't magic online on Radio and Podcast. Open the player on this page to stream the available audio.

Circular Marketplace for Medical Equipment with Lieke van Kerkhoven - Exploring Circular Tech: Technology isn't magic is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 35:40 long.

This episode was published on May 7, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Happy Porch Radio when more episodes are available from the podcast feed.