Exploring Circular Tech: Rental - Product-as-a-Service with Yann Toutant

Welcome back to HappyPorch Radio: the circular economy technology podcast! In this episode our hosts Barry O’Kane and Jo Weston are joined by Yann Toutant, CEO and Co-founder of Black Winch who are the world's exclusive authority in Product-As-A-Service (PaaS) solutions. At the beginning of the conversation Yann explains Black Winch’s work and how they engage, inspire and empower intrapreneurs to achieve their PaaS ambitions by building and scaling their in-house recurring revenue models. Drawing on his experience guiding manufacturers through the transition to outcome-based services, Yann offers a deep dive into both the opportunities and the operational realities of implementing PaaS and discusses the importance of a long-term thinking strategy to make PaaS successful in any business. Yann also highlights key differences between B2B and B2C adoption of as-a-service models and talks about how technology plays a critical role in enabling these models. He outlines the importance of asset tracking, consumption data, billing complexity management, and reverse logistics—all underpinned by flexible tech stacks that evolve as the business scales. Looking ahead, Yann envisions that manufacturers will want to retain ownership of raw materials and explains how urban mining and material recovery will become strategic advantages. Tune in to learn about how new generations of data-driven leaders will continue to accelerate the shift towards PaaS and much more! This podcast is brought to you by HappyPorch . We specialise in technology and software development for Circular Economy minded purpose-driven businesses. Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more! This podcast uses the following third-party services for analysis: OP3 -

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Exploring Circular Tech: Rental - Product-as-a-Service with Yann Toutant is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 35:43 long.

This episode was published on Jun 26, 2025.

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