Exploring Circular Tech: Rental - Building Circular Commerce in Shopify with Ryan Atkins

Welcome back to HappyPorch Radio: the circular economy technology podcast! In this episode our hosts Barry O’Kane and Tandi Tuakli are joined by Ryan Atkins, the co-founder and CEO of Supercycle - a circular commerce platform that enables rental and resale natively in Shopify. Ryan explains that scaling circular business models depends on overcoming integration challenges between physical product flows (repair, refurbishment, cleaning) and digital commerce (Shopify, customer experience). In this conversation we learn that while platforms like Supercycle can provide the core technology and integration "pipes," each brand has unique requirements in logistics, customer experience, product flows, and back office systems. Ryan also discusses collaborations with specialist partners, from 3PLs that can handle circular operations to integration and professional services partners that allow brands to tailor and scale their circular offerings. Without this ecosystem of enablers, it would be impossible to support the variety of customer journeys that circular models demand. Tune in to learn more about how circularity is reshaping e-commerce, the technology driving it, and why strong partnerships are the foundation of successful circular systems! This podcast is brought to you by HappyPorch . We specialise in technology and software development for Circular Economy minded purpose-driven businesses. Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more! This podcast uses the following third-party services for analysis: OP3 -

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Exploring Circular Tech: Rental - Building Circular Commerce in Shopify with Ryan Atkins is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 37:17 long.

This episode was published on Jun 12, 2025.

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