How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified

On July 8th, in what can only be described as an act of reckless clarity , we published a white paper ( grab it here—>) Unified Behavioral Model ™ — Read more… listen now. Disclaimer: The following is a bit tongue-in-cheek. Just a bit. I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own. That said, the more I learn about the history of attempts to unify behavioral science (and, by association, psychology)—and then set those challenges alongside the Unified Behavior Model (UBM) as it now exists—formally published (elemental and falsifiable), 500+ downloads later—the more peculiar the entire situation becomes. To be clear: it’s only in hindsight that these “obvious” errors and omissions—both in behavioral science (BS) and in its unification efforts—come into focus.

You can listen to How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified is an episode from Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg | Goal Achievement, Productivity & Success – Simplified by Martin Grunburg.

This episode is 37:44 long.

This episode was published on Aug 18, 2025.

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