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Can you scale customer support without burning out agents or frustrating customers? Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airl...
The Truth Behind Automation Claims in Customer Support Cresta CEO Ping Wu is an episode from Grit by Kleiner Perkins. Can you scale customer support without burning out agents or frustrating customers? Ping Wu shares how Cresta combines AI...
This episode belongs to Grit.
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Published Feb 9, 2026, 43:24 long, audio available.
Can you scale customer support without burning out agents or frustrating customers? Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche. In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics. Guest: Ping Wu, CEO of Cresta Connect with Ping Wu X: LinkedIn: Connect with Joubin X: LinkedIn: Email: grit@kleinerperkins.com Follow on LinkedIn: Follow on X: Learn more about Kleiner Perkins:
You can listen to The Truth Behind Automation Claims in Customer Support Cresta CEO Ping Wu online on Radio and Podcast. Open the player on this page to stream the available audio.
The Truth Behind Automation Claims in Customer Support Cresta CEO Ping Wu is an episode from Grit by Kleiner Perkins.
This episode is 43:24 long.
This episode was published on Feb 9, 2026.
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You can listen to The Truth Behind Automation Claims in Customer Support Cresta CEO Ping Wu on this page when the episode audio is available from the podcast feed.
The Truth Behind Automation Claims in Customer Support Cresta CEO Ping Wu is from Grit by Kleiner Perkins.
Published Feb 9, 2026 and 43:24 long