GS 216 - The Secret To Earning A Customer For Life

Global Studio Marketing Podcast by Michael K. Reynolds

Jan 23, 202405:48Business

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business fo...

Related Episodes

Continue listening to more episodes from Global Studio Marketing Podcast.

GS 221 - Mastering The Margins In Business

Jun 10, 2025 - 05:22

It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our reve...

GS 220 - The Marketing Lesson Of Big Blue

Jun 7, 2024 - 05:29

There is a company named International Business Machines...you know them as IBM...and there was a time wh...

GS 219 - The Surprising Two Step Response To Lagging Sales

Mar 2, 2024 - 05:27

No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit nega...

GS 218 - The Marketing Revelation Of The Wind And The Sails

Feb 11, 2024 - 05:31

There is so much celebrated about the ability to persevere during challenging times in business. But, let...

GS 217 - Two Guiding Words For Successful Marketing

Feb 1, 2024 - 05:42

There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy tec...

GS 215 - The Soundboard Strategy Of Winning Sales

Dec 28, 2023 - 07:15

What makes marketing and sales so difficult in these times is there are so many moving parts. As in...the...

GS 214 - Making Your Business The Clear Choice

Dec 16, 2023 - 05:17

When it comes to being successful in business the bar is much higher than simply "getting the sale". Not...

GS 213 - How To Save A Fortune On Your Marketing

Nov 3, 2023 - 07:47

Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has...