GS 221 - Mastering The Margins In Business
It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our revenues have gone up by 18% this year,...
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Business
Global Studio Marketing Podcast
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you jo...
Episodes
20 of 100 episodes
GS 220 - The Marketing Lesson Of Big Blue
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enter...
GS 219 - The Surprising Two Step Response To Lagging Sales
No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When yo...
GS 218 - The Marketing Revelation Of The Wind And The Sails
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable wh...
GS 217 - Two Guiding Words For Successful Marketing
There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its cap...
GS 216 - The Secret To Earning A Customer For Life
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to t...
GS 215 - The Soundboard Strategy Of Winning Sales
What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not m...
GS 214 - Making Your Business The Clear Choice
When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES"...
GS 213 - How To Save A Fortune On Your Marketing
Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepr...
GS 212 - Beware Of The Marketing Parrots
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to su...
GS 211 - The Word That's More Important Than "Yes" In Sales
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YE...
GS 210 - Outsmarting The Profits Thief
There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepren...
GS 209 - Dialing In Your Business For Maximum Success
Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing...
GS 208 - The Big Lie In Marketing
Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And t...
GS 207 - The Engineering Flaw In Most Marketing Campaigns
If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts....
GS 206 - What They Didn't Tell You About Marketing Deadlines
If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and...
GS 205 - Who Is Selling Who?
One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reaso...
GS 204 - The Immediacy Factor Of Marketing
Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle....
GS 203 - The Art Of Impressionistic Marketing
What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic...
GS 202 - The Glass Slipper Syndrome Of Marketing
For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want...