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Hitting ₹120 Cr Selling Only Pants Dhruv Toshniwal, The Pant Project

Founder Thesis by Akshay Datt

Sep 28, 202664:01Business

Shirts are 2x the market. Pants are 200x less crowded. Dhruv Toshniwal bet on the category everyone treats as an afterthought, and built The Pant Project into a ₹120 Cr run-rate D2C brand. Dhruv grew up around a 50-year-...

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