The secret business weapon

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply. Links: Traction by Gino Wickman: EOS Tools: — Thanks to our presenting sponsor, Gusto. Head to — Check Out Alex’s Stuff: • storyarb - • growthpair - • distro - • X - • Linkedin - Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to The secret business weapon online on Radio and Podcast. Open the player on this page to stream the available audio.

The secret business weapon is an episode from Founder's Journal by Morning Brew.

This episode is 27:53 long.

This episode was published on Jun 30, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Founder's Journal when more episodes are available from the podcast feed.