
The secret business weapon
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Br...
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Hi, I'm Alex Lieberman, co-founder and Executive Chairman of Morning Brew. Founder's Journal is my personal audio diary where I give you, the business builder, the tools you need to think be...

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Br...

Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work t...

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks dow...

In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that...

On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-...

Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. He...

Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time....

Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a mu...

Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power...

Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. H...

Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex...

Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in pract...

Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew. — Thanks to our presenting sponsor...

Alex takes you through his 7 tips for pitching early stage investors on a preseed round. — Thanks to our presenting sponsor, Gusto. Head to...

Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software...

Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to...

Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Mor...

Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto...

Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of...

Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. —...

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. — Show Notes: (0:00) A n...

Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them....

Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time. — Show Notes: (0...

Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify emplo...

Alex shares his 6 strategies for identifying business ideas. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s J...

Alex breaks down his new business, Distro, the first AI content strategist. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back...

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back t...

Alex does a SXSW 2025 recap. Here’s what to expect: Why conferences are a waste Two exceptions to the rule 7 stops & lessons — Show Notes: (...

Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a s...

Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants. Here’s what to expect: Why Rippling is sui...

Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect: What is multipreneurship? Why did Alex pick this pa...

Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect: Why sales is...

Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expe...

Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves...

Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Jou...

Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting...

Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling auth...

Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing compa...

Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Ke...

Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has...

Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam...

Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop...

Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details o...

Episode 129: On today’s episode I discuss my decision to step down as CEO of Morning Brew. I chat about going from a Chapter 1 to a Chapter...

Episode 128: On today’s episode of Founder’s Journal, I talk through the sale of Morning Brew. I chat about how the opportunity came about,...

Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscrib...

Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employe...

Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know...

Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a de...

Episode 123: On this episode, I share a recent blog post by my friend and former colleague, Tyler Denk. Tyler is the co-founder & CEO of bee...