On The Pitch: Laceeze & Dragons' Den, with Emma Burke

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragon's Den. Emma discusses the challenges and successes of developing her product, transitioning to a full-time commitment, and the importance of marketing strategies and brand ambassadors in driving growth. Emma shares her journey on Dragon's Den, the challenges and opportunities that arose from her appearance, and how it impacted her brand. She discusses the intense experience of pitching, the immediate spike in brand awareness following the show, and the subsequent growth and challenges in her business. This episode of the Evolve to Succeed Podcast covers… Transitioning from a side project to a full-time business. Product development. Brand ambassador programs. Utilising platforms like Amazon. Emma's Dragon's Den experience. Understanding your audience. Building a brand community. Utilising freelancers. New marketing platforms like TikTok. Balancing personal life with business. Chapters 00:00 Introduction to Laceeze 03:13 From Concept to Product 05:46 Transitioning to Full-Time 08:48 Product Development and Expansion 12:05 Marketing Strategies and Brand Growth 15:10 Funding and Financial Growth 17:47 The Dragon's Den Experience 21:07 Preparing for the Pitch 27:56 The Intensity of Pitching on Dragon's Den 30:58 The Impact of Dragon's Den on Brand Awareness 34:45 Post-Show Opportunities and Challenges 39:34 Embracing New Marketing Trends 41:02 Personal Reflections 46:28 Balancing Business with Personal Life 48:27 Defining Personal Success

You can listen to On The Pitch: Laceeze & Dragons' Den, with Emma Burke online on Radio and Podcast. Open the player on this page to stream the available audio.

On The Pitch: Laceeze & Dragons' Den, with Emma Burke is an episode from Evolve to Succeed by Amy Enright.

This episode is 50:04 long.

This episode was published on Jun 23, 2025.

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