James Croker on Leadership, Belonging and the Power of Sport

On this episode of The Evolve to Succeed Podcast, Warren Munson sits down with James Croker, Commercial Director at Bournemouth Rugby Club. Many know James as the energetic, passionate force behind the club's growth in recent years, but few know the full story that shaped him. James takes us from his early sporting childhood, through a 15-year career in the Royal Air Force, to the devastating series of heart attacks in his early thirties that abruptly ended both his military career and his playing days. He speaks openly about the mental health battle that followed, the loss, the darkness and ultimately the community that helped pull him back up. We explore how rugby's core values have shaped James's leadership philosophy, the commercial transformation at Bournemouth Rugby and his mission to build a true sense of belonging in the local business community. This conversation is a blend of raw honesty, practical wisdom and heartfelt passion for sport and people. If you enjoy this episode, please

You can listen to James Croker on Leadership, Belonging and the Power of Sport online on Radio and Podcast. Open the player on this page to stream the available audio.

James Croker on Leadership, Belonging and the Power of Sport is an episode from Evolve to Succeed by Amy Enright.

This episode is 59:25 long.

This episode was published on Dec 8, 2025.

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