423. From Underwater to 95% Occupied: A Coworking Turnaround Story

What would you do if you bought a coworking space that was losing money… on purpose? That's exactly what Lea Latham did. She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she'd likely have to take it over. And when the time came? She moved into her RV, parked it outside, and got to work. I loved this conversation with Lea because it's such a real look at what it actually takes to turn a space around: Making the hard call to replace a team member (and wishing you'd done it sooner) Installing systems, structure, and accountability from scratch Leaning into technology to create visibility and control Understanding that relationships matter—but they're not everything And focusing on the fundamentals that so many operators overlook (like actually responding to leads…) I've had the privilege of working with Lea through our programs, and she is exactly the kind of operator you want in this industry: curious, decisive, and willing to take action. If you've ever wondered whether you could take over an underperforming space and turn it into something profitable… this episode will give you a very honest look at what that actually requires. Resources Mentioned in this Podcast: Katy Elite Suites website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University

You can listen to 423. From Underwater to 95% Occupied: A Coworking Turnaround Story online on Radio and Podcast. Open the player on this page to stream the available audio.

423. From Underwater to 95% Occupied: A Coworking Turnaround Story is an episode from Everything Coworking by Jamie Russo.

This episode is 46:35 long.

This episode was published on May 6, 2026.

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