414. 4 Things Coworking Space Owners Are Overspending On

What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead. Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in markets where Instagram doesn't drive leads, and $20,000 custom websites that look beautiful but don't convert. This episode is direct, practical, and yes—a little bit of a rant. But if you've ever wondered whether you should hire an agency, pay for an IT retainer, or invest in a custom site, you need to hear this. We talk about: Why most marketing agencies can't deliver ROI for single-location operators (and the one exception) How to set up your IT infrastructure once and stop paying monthly retainers The truth about social media for coworking spaces—and when it actually works What makes a website convert versus just look pretty Why studying marketing as a business owner will save you tens of thousands of dollars If you're a new operator trying to figure out where to invest—or an experienced one wondering why your margins feel tight—this episode will help you make smarter decisions with your budget. Resources Mentioned in this Podcast: SpaceFully Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University

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414. 4 Things Coworking Space Owners Are Overspending On is an episode from Everything Coworking by Jamie Russo.

This episode is 37:21 long.

This episode was published on Feb 12, 2026.

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