412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals

IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer. This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model. Spoiler: they're not calling because your building is special. They're calling because you own a building. And that distinction matters—a lot. Jamie walks through the IWG partnership model, why they're pursuing landlords so aggressively right now, and the 13 critical questions you need to ask before even considering their offer. Because while IWG is incredibly good at sales, marketing, and designing efficient spaces, their incentives are not the same as yours. We talk about: Why IWG wants dots on the map—and what that means for your building How management fees work (and why they get paid even if you don't make profit) Why smaller spaces (under 15,000 sq ft) rarely work under a management agreement What happens if the space loses money—and who covers operating expenses The termination clause question you absolutely must ask How to evaluate demand assumptions, pricing, and occupancy ramp in their proforma Why you need to validate their numbers with a third party (and how to do that) When an IWG partnership might actually make sense What other options exist beyond IWG—and why you should explore them This episode is essential listening if you're a building owner considering flex, an operator who's been approached about a partnership, or anyone trying to understand how management agreements actually work in the coworking industry. Resources Mentioned in this Podcast: Revenue Playbook Membership Profit Accelerator Program Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University

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412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals is an episode from Everything Coworking by Jamie Russo.

This episode is 40:49 long.

This episode was published on Jan 28, 2026.

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