Unlocking 3 types of consumers to drive brand engagement

Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences. Watch the video here How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in

You can listen to Unlocking 3 types of consumers to drive brand engagement online on Radio and Podcast. Open the player on this page to stream the available audio.

Unlocking 3 types of consumers to drive brand engagement is an episode from Euromonitor Podcasts by Euromonitor International.

This episode is 46:54 long.

This episode was published on Oct 2, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Euromonitor Podcasts when more episodes are available from the podcast feed.