From search to conversation: How is AI rewiring the traditional shopper funnel?

AI is beginning to facilitate decisions and shape purchases before shoppers even reach a retailer. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming—streamlining the funnel, redefining shopper trust and impacting visibility for brands and retailers. Play this audio version of our webinar with Semrush to understand how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing. Listen now to learn: The shift from search-led funnels to agent-led commerce and how AI is beginning to drive discovery and purchase The acceleration of AI-led discovery , revealed through early signals in AI-driven referral traffic and digital behaviour Where FMCG disruption is emerging first and why beauty, health, pet care and food are early movers What makes a category agent-ready , from trust and claims to comparison-led and problem-solution journeys How roles are being reshaped across the ecosystem and the strategic questions brands, retailers and marketers must address in 2026 FMCG markets are entering a new phase of digital transformation. Understanding how quickly this shift is happening, and where it will hit first, is critical for brands, retailers, marketers and platform leaders preparing for the next wave of commerce. Download the slides and watch the video recording of this webinar. How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in

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From search to conversation: How is AI rewiring the traditional shopper funnel? is an episode from Euromonitor Podcasts by Euromonitor International.

This episode is 59:56 long.

This episode was published on Apr 16, 2026.

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