Hybrid Working: Impact on Travel, Leisure and Bleisure Travel

The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anything, are destinations and brands doing to cater to this growing crowd? Euromonitor's Alexander Göransson and Stephen Dutton talk us through some of their findings from their recent report, Bleisure and the Future of Travel and Work . Who are Bleisure travelers? What's different about them? What are they looking for in accommodations? What are the biggest opportunities for destinations and brands? And how big IS the market for Bleisure travel? Want to read more about Bleisure travel? Check out Stephen's recent article . Learn more about the effect of hybrid work on fashion , food , and home in our previous episodes. And find all the latest insights on travel on our insights page . How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

You can listen to Hybrid Working: Impact on Travel, Leisure and Bleisure Travel online on Radio and Podcast. Open the player on this page to stream the available audio.

Hybrid Working: Impact on Travel, Leisure and Bleisure Travel is an episode from Euromonitor Podcasts by Euromonitor International.

This episode is 34:53 long.

This episode was published on Dec 13, 2022.

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