Consumers Are Pursuing Value: Why Brands Need to Pay Attention

With the holidays approaching and inflation surging , value is at top of mind for many consumers . But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megatrend. Find even more content on our Insights Pages! How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

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Consumers Are Pursuing Value: Why Brands Need to Pay Attention is an episode from Euromonitor Podcasts by Euromonitor International.

This episode is 27:06 long.

This episode was published on Nov 28, 2022.

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