How Vacation Turned Sunscreen Into a Nostalgic Lifestyle Brand

Vacation was founded by a pair of beach-loving creatives who teamed up with the mastermind behind PoolSuite FM, an internet radio station obsessed with retro leisure vibes. Together, they built a brand that’s as much about playful escapism as it is about serious sun protection. From recreating the iconic Orange Gelee tanning gel to launching Instagram-worthy whipped sunscreen, Vacation’s journey is a masterclass on community-driven branding, product innovation, and leveraging cultural nostalgia for explosive growth. Nathan and Aaron break down the science behind sunscreen, the regulatory hurdles for global expansion, and how Vacation has gone from a DTC darling to the sunscreen in Target. With $40 million in revenue and serious acquisition buzz, this episode peels back the layers on what it takes to disrupt a legacy category—and why the future of sunscreen just might look like the past. Vacation ad:

You can listen to How Vacation Turned Sunscreen Into a Nostalgic Lifestyle Brand online on Radio and Podcast. Open the player on this page to stream the available audio.

How Vacation Turned Sunscreen Into a Nostalgic Lifestyle Brand is an episode from Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify.

This episode is 00:50:02 long.

This episode was published on Sep 16, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Ecommerce on Tap by Sourcify when more episodes are available from the podcast feed.