From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare

Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines became a cornerstone for consumer loyalty and retention. The episode unpacks Medik8’s growth strategy, including their unconventional start through professional channels like medispas and dermatologists, the transition to retail and D2C, and their eventual partnership with private equity for rapid expansion into the US.

You can listen to From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare online on Radio and Podcast. Open the player on this page to stream the available audio.

From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare is an episode from Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify.

This episode is 00:43:42 long.

This episode was published on Sep 2, 2025.

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