Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million

Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.

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Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million is an episode from Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify.

This episode is 00:54:20 long.

This episode was published on Nov 11, 2025.

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