How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. Hit PLAY to hear: How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 The hero product strategy that powers customer acquisition (and why it works) How to balance Meta performance with smarter channel diversification The retention playbook for products with a long repurchase cycle Why founder stories can outperform polished brand ads How to grow faster by focusing on lifetime value—not just new customers 📈 Key timestamps to dive straight in: [05:44] "Dragon’s Den Success Momentum" [07:19] "Growth Beyond Customer Acquisition" [11:56] "Embracing Hero Product Strategy" [14:01] Driving Repurchases Through Storytelling [17:05] Diversify Advertising Beyond Meta [23:07] Listen to Ed’s Top Tips! Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton online on Radio and Podcast. Open the player on this page to stream the available audio.

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 32:24 long.

This episode was published on Mar 9, 2026.

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