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Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand artwork
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Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand

eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas

May 25, 202632:08Business

Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range. In this episo...

About This Episode

Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand is an episode from eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas. Steve Willicott is the found...

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This episode belongs to eCommerce MasterPlan: interviews and advice to help build your online retail business faster.

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Published May 25, 2026, 32:08 long, audio available.

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