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JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this y...
La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons is an episode from eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas. JM Craddock is the CEO and owner of...
This episode belongs to eCommerce MasterPlan: interviews and advice to help build your online retail business faster.
Use the player on this page to stream the episode online.
Published Jul 28, 2025, 32:53 long, audio available.
You can listen to La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons online on Radio and Podcast. Open the player on this page to stream the available audio.
La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons is an episode from eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas.
This episode is 32:53 long.
This episode was published on Jul 28, 2025.
Apr 13, 2026 - 36:29
