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Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 2...
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It is an episode from eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas. Bert van Son...
This episode belongs to eCommerce MasterPlan: interviews and advice to help build your online retail business faster.
Use the player on this page to stream the episode online.
Published Nov 3, 2025, 27:44 long, audio available.
You can listen to How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It online on Radio and Podcast. Open the player on this page to stream the available audio.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It is an episode from eCommerce MasterPlan: interviews and advice to help build your online retail business faster by Chloë Thomas.
This episode is 27:44 long.
This episode was published on Nov 3, 2025.
Apr 13, 2026 - 36:29
