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112: From Peru to the Beverage Aisle: How Purple Drop Is Building a New Category artwork
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112: From Peru to the Beverage Aisle: How Purple Drop Is Building a New Category

Eat. Drink. Social: Social Media Marketing in the Food & Beverage Industry by GoSocial

Jul 28, 202600:23:46Business

Purple Drop co-founder Maria Velasquez joins us to share how a treasured family recipe inspired a modern take on chicha morada, a traditional Peruvian drink made with purple corn, fruit and spices. We discuss preserving...

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