Write Press Releases That Generate Real Media

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right. 00:00 Introduction 01:32 AI Press Releases and Earned Media 04:54 Pandemic PR Success Story 08:45 Enemy Narratives in PR 13:53 Smart Newswire Strategy 20:48 Free PR Masterclass and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts:

You can listen to Write Press Releases That Generate Real Media online on Radio and Podcast. Open the player on this page to stream the available audio.

Write Press Releases That Generate Real Media is an episode from Duct Tape Marketing by John Jantsch.

This episode is 23:21 long.

This episode was published on Apr 30, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Duct Tape Marketing when more episodes are available from the podcast feed.