What Most Businesses Get Wrong About Marketing
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without...
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Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Duct Tape Marketing Podcast Guide
Listen to Duct Tape Marketing, a Business podcast by John Jantsch. Stream 1,264 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 1,264 episodesAI Has Leveled the Marketing Playing Field
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. R...
Why Video Marketing Builds Customer Trust in the Age of AI
AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen cust...
Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6
Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, tr...
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5
Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of...
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your bu...
How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic aut...
Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining you...
7 Steps to Small Business Marketing Success - Episode 1
Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable...
Why Trust Matters More Than Marketing Now
Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate c...
Build a Business AI Can't Replace
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Ryd...
Why Some Entrepreneurs Keep Growing While Others Stall
Why do some entrepreneurs keep growing while others hit a wall? Jon Gordon says the difference often comes down to a handful of daily habits...
How to Know When Your Business Is Ready to Scale
Most businesses do not fail because they scale too slowly. They fail because they grow before they are actually ready. Mark Roberge, former...
Why the Smartest Leader Usually Fails
Most businesses don't struggle because they lack talent or ideas. They struggle because leadership becomes too dependent on one person havin...
The 5 Stages From Operator to Owner
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jas...
Purpose-Driven Leaders Build Better Companies
We explore why meaningful work and intentional leadership matter more than ever in today's AI-driven business landscape. In this episode, To...
Turn Talks Into Your Most Effective Marketing Tool
We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strate...
Write Press Releases That Generate Real Media
Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this...
Build a Business AI Can't Replace
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Ryd...
Most Businesses Fail Because Founders Can't Sell
Why do so many businesses fail even when the product is strong? In this episode, Brian Will explains why founder sales skills—not funding, m...