What Should You Automate With AI, and What Should Stay Human?
AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly va...
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Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Episodes
20 of 1,288 episodesBetter Copy Starts With Listening to Your Customers
Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voic...
How to Turn Customers Into Advocates for Your Brand
Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud...
Building Better Business Relationships in the Age of AI
Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how...
Why Profitable Agencies Still Struggle With Cash Flow
Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jod...
How Business Storytelling Builds Trust and Drives Results
Business storytelling helps leaders build trust, strengthen connection, and turn ideas into action when facts alone aren't enough. Don Yaege...
9 Shifts Every Marketing Agency Needs to Make
Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model be...
How to Build a Business That Can Grow Without You
A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how the...
Building a Referral Network With Strategic Partners
Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham exp...
How Inbound Marketing Is Changing in the Age of AI
Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate busine...
How AI Is Changing Online Courses, Coaching, and Client Results
AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why t...
Stop Solving the Wrong Problems in Your Business (Rerun)
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy ab...
Why Leaders Need Better Perspective, Not More Data (Rerun)
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing...
AI Has Leveled the Marketing Playing Field (Rerun)
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. R...
How AI Is Changing Trust, Content, and Customer Relationships
AI is changing how customers discover, evaluate, and trust businesses, making authentic content and consistent customer experiences increasi...
Why Marketing Agencies Must Shift From Deliverables to Strategy
Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and oth...
AI Is Rewriting How Customers Choose Your Business
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John...
The Marketing Channel AI Can't Commoditize
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals...
AI Can Create Content. It Can't Create Thought Leadership
AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that mo...
The 5 Stages From Operator to Owner (Rerun)
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jas...