AI Is Rewriting How Customers Choose Your Business
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John...
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Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Duct Tape Marketing Podcast Guide
Listen to Duct Tape Marketing, a Business podcast by John Jantsch. Stream 1,272 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 1,272 episodesThe Marketing Channel AI Can't Commoditize
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals...
AI Can Create Content. It Can't Create Thought Leadership
AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that mo...
The 5 Stages From Operator to Owner (Rerun)
Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jas...
Stop Selling to People Who Were Never Going to Buy
People don't buy because they love your product. They buy because they have a problem they can't ignore, and most businesses spend far too m...
AI Strategy Starts With Leadership, Not Technology
AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years a...
Why Great Leaders Change Feelings Before Minds
Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change....
Why Leaders Need Better Perspective, Not More Data
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing...
What Most Businesses Get Wrong About Marketing
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without...
AI Has Leveled the Marketing Playing Field
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. R...
Why Video Marketing Builds Customer Trust in the Age of AI
AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen cust...
Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6
Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, tr...
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5
Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of...
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your bu...
How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic aut...
Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining you...
7 Steps to Small Business Marketing Success - Episode 1
Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable...
Why Trust Matters More Than Marketing Now
Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate c...
Build a Business AI Can't Replace
What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Ryd...
Why Some Entrepreneurs Keep Growing While Others Stall
Why do some entrepreneurs keep growing while others hit a wall? Jon Gordon says the difference often comes down to a handful of daily habits...