#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

Our guest on this episode is Rachel Tipograph ( @racheltipograph ), the founder and CEO of MikMak ( @mikmaktv ), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like: @conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

You can listen to #48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found... online on Radio and Podcast. Open the player on this page to stream the available audio.

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found... is an episode from Do You Follow?: A Podcast on Social Media Marketing by @jdalfeen + @racheljosilver.

This episode is 37:11 long.

This episode was published on Apr 10, 2020.

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