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Do You Follow?: A Podcast on Social Media Marketing

@jdalfeen + @racheljosilver

We're Rachel + Juliette from Love Stories TV and we have a very important PSA: The wedding advice circle is broken. Bridal magazines and wedding experts are shouting advice, but it's clear t...

Episodes

20 of 71 episodes

#56: Is Instagram the best way to buy a house?

This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we'r...

26:01Sep 3, 2020

#55: How do you build and maintain your network when you can’t do it in person?... Plus how can I monetize my unique skill site as a supplemental reve...

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partner...

25:52Aug 28, 2020

#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here an...

30:58Aug 20, 2020

#53: Where should I build and cultivate an online community for my business?

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the b...

30:40Aug 13, 2020

#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the nex...

41:22Aug 6, 2020

#51: What social platforms are sparking the most joy in quarantine?

We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and J...

43:50May 15, 2020

#50: How are influencers changing their content strategies in COVID-19 times?

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quaranti...

32:54May 1, 2020

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

On this episode, we're talking with second-time guest (!) Thomas Rankin ( @thxxmxxs ), co-founder and CEO of Dash Hudson ( @dashhudson ), th...

37:26Apr 10, 2020

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

Our guest on this episode is Rachel Tipograph ( @racheltipograph ), the founder and CEO of MikMak ( @mikmaktv ), an enterprise marketing e-c...

37:11Apr 10, 2020

#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

The inimitable branding genius Mollie Chen ( @molliechen ) is *finally* on the pod! She shares her career journey from being a magazine assi...

46:18Feb 7, 2020

#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new ver...

37:25Jan 31, 2020

#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

We’re so excited to have Hallie Gould ( @gouldhallie ), Senior Editor at Byrdie ( @byrdiebeauty ), on the pod this week! She’s sharing her c...

38:58Jan 17, 2020

#44: Isadora Sales (@isadoruh), Social at Everlane

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into...

52:11Jan 5, 2020

#43: Are brands now sponsoring your DMs? Plus... Away’s interesting choice to internally communicate via public Slack channels.

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controver...

40:40Dec 13, 2019

#42: How do I get an influencer to respond to my offer to give them a free product or service?

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're l...

40:46Dec 10, 2019

#41: How do I plan and execute a successful social media takeover?

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the...

30:18Nov 21, 2019

#40: How do I effectively manage my Instagram DM inbox?

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our ca...

31:12Nov 8, 2019

#39: Everything we learned at Dash Hudson’s Savvy: Visual Marketing Summit!

We had the pleasure of hosting our favorite social media tool Dash Hudson 's first-ever Savvy: Visual Marketing Summit this month in New Yor...

32:42Oct 18, 2019

#38: Are no-frills standalone accounts the new way to shop on Instagram?

This week we do an Instagram audit for @boardandtableco , a cheeseboard building business (yes, that's a thing, and yes you need it for your...

28:48Oct 11, 2019

#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself an...

36:58Sep 17, 2019