Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games

Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must resonate across cultures, languages, and generations. It’s one of the most demanding design challenges in the world: creating a brand that honors Olympic heritage while reflecting the unique spirit of a host city and region. This is a preview of a premium episode on Design Better. To hear the whole thing,

You can listen to Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games online on Radio and Podcast. Open the player on this page to stream the available audio.

Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games is an episode from DesignBetter.Co: Design great products by Elijah Woolery.

This episode is 20:07 long.

This episode was published on Jan 21, 2026.

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