Building the Future of Loyalty

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( ) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media ( )

You can listen to Building the Future of Loyalty online on Radio and Podcast. Open the player on this page to stream the available audio.

Building the Future of Loyalty is an episode from Design Mind frogcast by frog.

This episode is 00:40:45 long.

This episode was published on Sep 19, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Design Mind frogcast when more episodes are available from the podcast feed.