How does app design change overseas?

There seems to be a lot of buzz around super apps such as WeChat and the influence of Asian UI design across the world but what does it even mean we say east vs. west? Do the considerations and dynamics of designing for an Asian audience really differ? This week we talk with two Berlin-based designers Helen Chang (Taiwan) and Cupi Wong (Hong Kong) to get their thoughts on the challenges and benefits of working abroad in a new cultural context. Tune in to hear Helen’s reflection on the pressures of designing for an app with over 1 billion users as well as how both her and Cupi have seen the social norms of their respective countries play out in the apps used by these billions of users. We also provide some advice on what designers should think about if they are tempted to take the leap and move to work in a new country. Mentioned in this episode: Meituan Descender is hosted by Melanie Löff-Bird, and produced by Francesco Cutolo, Minna Engelmark, Anushae Hussain, Jonatan Andersson, Rachel Rosenson and Melanie Löff-Bird. This podcast is brought to you by the design team at Klarna. Have thoughts you want to share with the team about this season? Get in touch with us via email at descender@klarna.com , on Twitter @KlarnaDescender or Instagram @klarna.design

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How does app design change overseas? is an episode from Descender by Klarna.

This episode is 00:32:19 long.

This episode was published on Jun 22, 2022.

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