When Cybersecurity Marketing Fails to Reach the Buyer

All links and images can be found on CISO Series. Check out this post by Patrick Garrity of VulnCheck for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark , the producer of CISO Series , and Steve Zalewski . Joining them is Tom Doughty , CISO, Generate:Biomedicines . In this episode: The 3Ms of product clarity Buzzwords work because buyers aren't experts Investor pressures distort messaging Threading the needle Huge thanks to our sponsor, Alteryx Alteryx is a leading AI and data analytics company that powers actionable insights that help organizations drive smarter, faster decisions. Alteryx One helps security, risk, and operations leaders cut hours of manual work to minutes, generate trusted insights at scale, and turn raw data into action faster than ever. Learn more at

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When Cybersecurity Marketing Fails to Reach the Buyer is an episode from Defense in Depth by David Spark.

This episode is 30:42 long.

This episode was published on Jan 29, 2026.

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