Why I Closed My Membership and Launched a Fitness Program w/ Leanne @movementwithleanne

Feeling stuck in your body (and business) after baby? This week's guest, Leanne Thomas, shares her powerful story of navigating postpartum depression, hip misalignment, and burnout—all while trying to build a business that truly helps moms feel strong again. A military spouse, fitness instructor, and OEA alum, Leanne transformed her struggling low-ticket fitness app into a thriving, high-touch postpartum coaching program—one that helped her out-earn her 2024 income in just one launch. In this episode, Leanne opens up about the mindset shifts that changed everything, the power of niching down, and how she's helping postpartum moms rebuild strength and confidence at every stage—whether it's 6 weeks or 6 years after birth. She also shares the hard truths about the support most women aren't getting… and how she's changing that through her business, Movement with Leanne. Tune in to hear: The physical and emotional realities of postpartum that no one talks about Why niching her fitness program finally helped Leanne scale—and actually serve her clients better How to support moms in every stage of postpartum (not just the newborn phase!) Why traditional fitness apps are falling short, and what to do instead Leanne's experience moving from burnout to breakthrough inside OEA Connect with Leanne: Instagram: Instagram: @ dietitiandeanna and @ online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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Why I Closed My Membership and Launched a Fitness Program w/ Leanne @movementwithleanne is an episode from DEATS with Deanna: Discussions around Food & Entrepreneurship by Deanna Wolfe.

This episode is 45:56 long.

This episode was published on Sep 15, 2025.

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