Building an Outdoor Lifestyle Brand with Stephen Sullivan of Stio®

We sat down with Stephen Sullivan, Founder and CEO of Stio®, to share his journey from building outdoor apparel brands to shaping one of today's most authentic lifestyle companies. Stephen reflects on entrepreneurship, maintaining brand identity through growth, and the pursuit of true wealth beyond financial success. Key Takeaways: 00:00 Introduction. 01:34 Stio® expands through e-commerce, retail, and wholesale. 03:23 The brand launched in 2012 with a catalog, website, and store. 05:58 Even without certainty, experience brings confidence. 09:09 Protecting brand identity becomes harder as the company scales. 11:02 A move from the Midwest to Colorado sparked an outdoor passion. 13:56 Life in Jackson, ski town jobs, and launching a first business. 15:02 True wealth means balance. 16:48 True wealth is to be found outdoors. Resources Mentioned: Stephen Sullivan Stio® | LinkedIn Stio® | Website "Good to Great" by Jim Collins Thanks for joining us for the latest episode of "Day in a Canoe." If you enjoyed this episode, please leave a 5-star review, and be sure to

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Building an Outdoor Lifestyle Brand with Stephen Sullivan of Stio® is an episode from Day in a Canoe Podcast by Nathan Mersereau.

This episode is 17:35 long.

This episode was published on Oct 6, 2025.

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