The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer of OWN IT

We sit down with Justin Roethlingshoefer, Founder of OWN IT and author of "The Power of Ownership," to explore why lasting health transformation starts with identity, not habits. He shares his journey from burnout as an NHL performance director to building a holistic coaching practice for business leaders, the science of heart rate variability as the body's language, and the daily rhythms that allow the body to heal itself. We also discuss the "devil cycle" of all-in or all-out health behaviors, the 3-2-1 rule for sleep and recovery, and why your identity must grow alongside your business. Key Takeaways: 00:00 Introduction. 01:30 From fat kid to anorexic teen to burnt-out NHL performance director. 04:00 Escaping the "devil cycle" of all-in or all-out health habits. 05:00 Heart rate variability is the language the body uses to communicate stress. 07:00 Habits and behaviors will never outperform the identity you currently hold. 08:30 The 3-2-1 rule and why our day really begins in the evening, not the morning. 13:00 Growing personally in the same rhythm as your business growth, or one of them will break. 16:00 True transformation alters form and function, there is no going back. Resources Mentioned: Justin Roethlingshoefer OWN IT | LinkedIn OWN IT | Website The Power of Ownership by Justin Roethlingshoefer Planning Alternatives Wealth Assessment Thanks for joining us for the latest episode of "Day in a Canoe." If you enjoyed this episode, please leave a 5-star review, and be sure to

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The Secret to Balancing Business Growth and Personal Wellness with Justin Roethlingshoefer of OWN IT is an episode from Day in a Canoe Podcast by Nathan Mersereau.

This episode is 20:08 long.

This episode was published on May 4, 2026.

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