S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest

How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest , shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach. Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on. Text the podcast

You can listen to S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest online on Radio and Podcast. Open the player on this page to stream the available audio.

S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest is an episode from Content Design Podcast by Vanessa Barlow.

This episode is 22:02 long.

This episode was published on Feb 5, 2018.

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