S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use. We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media platforms, including how to get ideas for what will perform well on site too. Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on. Text the podcast

You can listen to S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader online on Radio and Podcast. Open the player on this page to stream the available audio.

S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader is an episode from Content Design Podcast by Vanessa Barlow.

This episode is 42:11 long.

This episode was published on Mar 18, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Content Design Podcast when more episodes are available from the podcast feed.