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Leonard Lee: When Shopper Marketing Backfires
Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief:
About This Episode
Leonard Lee: When Shopper Marketing Backfires is an episode from Columbia Ideas at Work by Columbia Ideas at Work. Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more...
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Episode Details
Published Feb 27, 2013, 00:03:32 long, audio available.
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