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Leonard Lee: When Shopper Marketing Backfires
Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief:
About This Episode
Leonard Lee: When Shopper Marketing Backfires is an episode from Columbia Ideas at Work by Columbia Ideas at Work. Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more...
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Episode Details
Published Feb 27, 2013, 00:03:32 long, audio available.
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Questions About This Episode
What is Leonard Lee: When Shopper Marketing Backfires about?
Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief:
Where can I listen to Leonard Lee: When Shopper Marketing Backfires?
You can listen to Leonard Lee: When Shopper Marketing Backfires online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Leonard Lee: When Shopper Marketing Backfires from?
Leonard Lee: When Shopper Marketing Backfires is an episode from Columbia Ideas at Work by Columbia Ideas at Work.
How long is this episode?
This episode is 00:03:32 long.
When was this episode published?
This episode was published on Feb 27, 2013.
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Are there related episodes from Columbia Ideas at Work?
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Quick Answers About This Episode
Where can I listen to Leonard Lee: When Shopper Marketing Backfires?
You can listen to Leonard Lee: When Shopper Marketing Backfires on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Leonard Lee: When Shopper Marketing Backfires is from Columbia Ideas at Work by Columbia Ideas at Work.
What are the episode details?
Published Feb 27, 2013 and 00:03:32 long