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Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief:
Leonard Lee: When Shopper Marketing Backfires is an episode from Columbia Ideas at Work by Columbia Ideas at Work. Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more...
This episode belongs to Columbia Ideas at Work.
Use the player on this page to stream the episode online.
Published Feb 27, 2013, 00:03:32 long, audio available.
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Dec 17, 2013 - 00:02:44
Oct 29, 2013 - 00:04:45
Jul 24, 2013 - 00:17:12
You can listen to Leonard Lee: When Shopper Marketing Backfires online on Radio and Podcast. Open the player on this page to stream the available audio.
Leonard Lee: When Shopper Marketing Backfires is an episode from Columbia Ideas at Work by Columbia Ideas at Work.
This episode is 00:03:32 long.
This episode was published on Feb 27, 2013.
Jun 19, 2013 - 00:15:12
Apr 24, 2013 - 00:02:33
Mar 27, 2013 - 00:02:27
Mar 22, 2013 - 00:02:50