Nachum Sicherman on the "Ostrich Effect"
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Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.
Oded Netzer: Text Mining Social Media for Consumer Insights is an episode from Columbia Ideas at Work by Columbia Ideas at Work. Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impa...
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Published Jun 19, 2013, 00:15:12 long, audio available.
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