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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy? artwork
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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?

Cold Call by HBR Presents / Brian Kenny

Mar 31, 202627:48Business

After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot...

About This Episode

Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy? is an episode from Cold Call by HBR Presents / Brian Kenny. After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Fri...

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Episode Details

Published Mar 31, 2026, 27:48 long, audio available.

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